Google Ads freelancer: tailored campaign management
Why work with a Google Ads freelancer?
Deep platform expertise
A Google Ads freelancer has advanced expertise in paid-media tools and knows how to deploy effective strategies to hit your goals.
💡 They will help you launch your Google Ads campaigns with a tailored process and methodology adapted to your needs. Their goal is to support you in setting up ads, keywords, and every other Google Ads parameter.
Beyond the operational management of campaigns, a Google Ads expert is also a partner who delivers strategic recommendations aligned with the dynamics of your market.
They demystify the complexity of Google Ads, calibrate your expectations against the competition, and surface the metrics that matter to support the growth of your business. For example, if your ambitions center on a specific revenue target or lead volume, a Google Ads freelancer can produce budget estimates and performance forecasts based on your account history.
Constant watch on platform innovations and updates
Google Ads evolves rapidly. A Google Ads freelancer rolls out the latest relevant features in your account.
They make sure your account follows Google Ads best practices to drive growth.
A trusted partner
They are also a trusted intermediary between you and Google. If Google strongly recommends a feature that doesn’t fit your business or doesn’t deliver real value, they’ll tell you transparently. A Google Ads specialist also knows how to set up tests (on bidding strategies or other features) that progressively grow your account.
A rigorous testing methodology is essential for advancing a Google Ads account safely, without risking a performance drop.
Why advertise on Google Ads in the first place?
#1. A range of ad formats
Google Ads offers a variety of ad formats. The most well-known remains Search-network ads.
🎯 The advantage of the Search format is being present when a user is actively searching for your offers. It is therefore the channel with the highest conversion potential.
The key lies in carefully selecting Google Ads keywords to ensure optimal presence for your business. In short, being on Google Ads means guaranteeing visibility when you (or your products/services) are being searched for, optimizing your conversion chances.
There are also Display ads and YouTube ads. Unlike Search ads, users don’t actively look for these — which is why audience and targeting choices are essential to reach individuals most likely to convert. A Google Ads freelancer will tell you whether trying these formats makes sense for your goals.
A Google Ads expert will guide you through Google Ads’ full offering, which spans the following campaign types:
🔍 Google Search: Reach users actively searching for products or services like yours.
🛒 Google Shopping: Showcase your products directly in search results to drive online sales.
🚀 Performance Max: The all-in-one solution for maximum optimization across multichannel campaigns.
🖼️ Google Display: Ideal for building brand awareness through visual ads on Google partner sites.
🎥 Google YouTube/Video: Engage your audience with powerful, relevant video content.
📱 App campaigns: Boost installs and engagement on your mobile app.
#2. A lever to hit your business goals
Depending on your industry, your goals will vary. Google Ads is a versatile tool that addresses many of these needs.
The Google Ads freelancer’s role is to optimize campaigns against the goals you set. They can adapt strategies to maximize performance.
As a rule, here are the main goals you can set:
Who is a Google Ads freelancer for?
A Google Ads freelancer can support a variety of businesses across many sectors — fashion, insurance, B2B, real estate, technology, healthcare, education, and more. Companies generally fall into two main categories:
- E-commerce: selling products or services directly on the website.
- Lead generation: businesses that primarily collect prospect contact information to pitch their products or services.
That said, other use cases benefit from a Google Ads freelancer’s expertise too. For example, a brick-and-mortar store looking to drive foot traffic, or a mobile app aiming to boost downloads.
To give you an idea, here are a few businesses across different sectors I’ve worked with:
- Biocoop (organic food): support during the launch of their e-commerce site, to drive both online sales and store traffic.
- Enerlis (energy): their goal was to generate leads and supply their sales team with a substantial list of prospects to engage.
- Maison Booa (home builders): designing a strategy to attract new customers looking to build a home.
- Rue des Hommes (fashion and apparel): I helped them boost sales on their e-commerce site.
Below is a list of clients I’ve collaborated with:
Services offered by a Google Ads freelancer
#1. Google Ads campaign management
A Google Ads consultant typically offers monthly support for managing your Google Ads campaigns.
To get reliable results and consistent performance, it makes sense to collaborate over several months (though this isn’t mandatory). Campaign adjustments can take time before they translate into tangible, dependable results.
The Google Ads management I offer breaks down into three phases:
• Kickoff meeting: a brief to discuss your business, market, and its specifics in depth. This brief is also key to defining your goals and exchanging the inputs I need to prepare the campaigns.
• Google Ads account check: I make sure the Google Ads account is properly set up (functioning tracking, Google Analytics linking, audiences in place, etc.).
• Campaign preparation:
For clients with no existing campaigns, I work on a campaign structure that includes a proposed keyword list, ads, and extensions.
If Google Ads campaigns are already live, I design a strategy to take over the account, optimize it, and — if needed — add or modify campaigns, keywords, and ads. I also propose strategic recommendations to improve the existing setup and continue growing the account.
• Validation and campaign launch: applying the essential optimizations from day one to ensure quality serving (bids, exclusion of irrelevant search terms, etc.).
This phase focuses on the operational management of campaigns to hit the agreed goals. Adjustments and tests can take many forms:
• Improving ad creative impact
• Budget adjustments
• Bid changes and bidding-strategy updates
• Refining keywords and excluding low-relevance queries
• A/B testing
• Aligning campaigns with best practices
• Custom dashboard updated in real time. This dashboard lets you track performance.
• Automated weekly report.
• Monthly review with strategic advice and the planned changes for the Google Ads account.
• Recurring performance reviews to discuss results, upcoming optimizations, and recommendations to act on.
#2. Google Ads account audit
There are several reasons to consider an audit of your Google Ads account: maybe you need an outside perspective, recommendations to apply in-house, or you want to launch into a new market.
My Google Ads audit service also breaks down into three essential phases:
• Kickoff brief: to define your expectations and set the scope of the audit.
• Goal setting: if you have specific objectives such as revenue growth, profitability, or lead volume, we clarify them here.
• Walkthrough of your industry and the challenges you face. This first brief is the right moment to share key information (competitors, core-business keywords, personas, etc.) and the specific challenges you're up against.
• Account analysis: a deep examination of the account against more than 50 checkpoints. The goal is to verify that the account follows best practices while accounting for your goals.
• The "checkpoints" review lets us deeply explore the foundational structure of a Google Ads account: campaign structure, keywords & search terms, ads, landing pages, audiences, tracking.
• Strategic recommendations: the main optimizations to deploy, with a detailed roadmap. This roadmap gives you a strategy you can act on right after the audit.
• Additional analyses: depending on your goals and what surfaces during the audit, I run complementary analyses or reports (budget estimates, landing-page performance, competitor study, attribution report).
At the end of the audit, you receive several deliverables:
• Analysis and strategic recommendations: a document detailing the full set of audit findings and recommendations.
• Checkpoints checklist: a document summarizing the current state of your account across all checkpoints. It's living, meaning you can also use it to track the implementation of the recommendations afterward.
• Findings review: this meeting is the chance to walk you through the audit's results in detail and answer all your questions.
• Hands-on support: if needed, I can support you and your teams in implementing the recommendations from the audit.
#3. Additional services
Beyond standard Google Ads campaign management, a freelancer can also offer additional services to maximize the performance of your Google Ads campaigns.
Here are the additional services I offer:
- Microsoft Ads: Deploying your campaigns on Microsoft Ads (covering Bing, Ecosia, etc.). This opens up additional growth opportunities.
- Product feed management: if you plan to run Google Shopping campaigns, you generally need a product feed listing your products and meeting Google’s compliance requirements.
- Google Business Profile setup: if you have a physical store to promote on Google Ads, keeping an up-to-date Google Business Profile is essential.
- Tracking: setting up your Google Ads tags through Google Tag Manager for optimal data flow.
How much does a Google Ads freelancer cost?
Google Ads freelance pricing can take several forms: a percentage of your ad spend, a percentage of generated revenue, or a flat fee for campaign management.
I offer a single Google Ads campaign management package.
This package covers managing your Google Ads account along with the support detailed above, spanning the following three phases:
- Phase 1: Strategy and campaign setup
- Phase 2: Management and optimization
- Phase 3: Analysis, reporting & performance reviews
This package starts at €1,000 (excl. VAT) / month and can vary depending on the complexity of your Google Ads account, your industry, and the optimization needs that come with it.
This package has no commitment. My main objective is to meet your needs, hit the goals we set, and deliver a service tailored to your requirements.
Who am I?
Kévin Mallo, Google Ads freelancer
After proving myself as an SEA consultant in a digital-performance consulting firm, I chose to follow my passion and become a Google Ads freelancer. That choice has let me support over 50 clients with a total of more than €10 million under management.
I’m also proud to hold the “SuperMalter” status, a recognition awarded to the top freelancers on Malt — synonymous with trust and high-quality support.
Want to boost your Google Ads performance?
Let's talk about your strategy and advertising goals.